Enhancing Knowledge Exchange by Regulating Self- presentation

نویسندگان

  • Eva Schwämmlein
  • Katrin Wodzicki
  • Ulrike Cress
چکیده

This paper discusses the chances and risks of self-presentation for atattachment and knowledge exchange in online communities. We distinguished between, on the one hand, extensive and individualizing self-presentation that enhances the chance to get in contact and facilitates interpersonal attraction between community members and, on the other hand, focused self-presentation that highlights the shared characteristic of community members and therefore fosters social identification with the community as a whole.

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تاریخ انتشار 2011